Pizza Hut Myanmar Turns 5!
Jardine CM Restaurant Group Celebrates Growth with ‘Hi FIVE to ALL with MORE’ campaign
Pizza Hut Myanmar, a joint venture of Jardine Restaurant Group and City Mart, today reinforced its strong commitment to Myanmar as it celebrates its fifth year of operations. The world’s largest pizza chain and one of the fastest-growing brands in the country kicked off its “Hi FIVE to ALL with MORE” anniversary campaign, and for today’s special day, it’s offering a “Flash Sale” for any regular pan pizza for only 5,000 MMK, to deliver delicious treats to millions of Myanmar pizza lovers.
Since opening its first restaurant in Golden Valley in November 2015, Pizza Hut Myanmar has grown to 200 employees across 12 branches in Yangon and Mandalay. Within the past five years, it has made more than 1 million pizzas and served over 2.5 million customers.
Wesley Zhai, General Manager, Pizza Hut Myanmar, said, “It has been an incredibly rewarding journey. Hi FIVE to ALL with MORE aims to bring joy and give thanks to our customers. We’d love for them to celebrate with us by enjoying more of their favourite foods at home. Despite the challenges brought by the pandemic, we have had a breakthrough year; and with the synergy between Jardine and City Mart, two companies with great culture and commitment to Myanmar, we believe we are well-positioned for greater growth.”
Exciting Hi FIVE to ALL with MORE promotions are in store for valued customers. From 26-30 November, Pizza Hut will give 50% discount on any a la carte pizza and pasta orders via its Facebook chatbot called Botty. Hammy Yummy Moment, meanwhile, offers up to 40% discount on takeaway orders using Botty, and 30% off for a la carte pizza orders with ham toppings. Pizza Hut is also having a Lucky Draw on its Facebook Page with five special prizes including an iPhone 12 Pro Max, Hotel Staycation package, City Mart gift voucher, and Pizza Hut gift voucher.
Celebrating Innovation and Collaboration
Known for its innovative culture, Pizza Hut has introduced many ‘firsts’ in Myanmar. From opening the first “small-box” stores for the brand in Southeast Asia, to its collaboration with Gong Cha on the hugely popular ‘Bubble Tea Pizza’, Pizza Hut has set a new benchmark for quality, innovation, and customer engagement in the country’s rapidly evolving F&B scene. Leveraging the digital acceleration in Myanmar, Pizza Hut scaled its e-commerce platform allowing customers to conveniently order for takeaway or delivery.
Pizza Hut Myanmar is operated by Jardine CM Restaurant Group, a joint venture between Hong Kong-headquartered Jardine Restaurant Group and Myanmar’s largest retailer City Mart Holding Company Limited. Jardine Restaurant Group brings over 40 years of restaurant operations experience with more than 800 Pizza Hut and KFC stores in Hong Kong, Macau, Myanmar, Taiwan, and Vietnam. City Mart, one of Myanmar’s fastest growing companies in its sector provides in-depth local market knowledge, operational support and scale, as well as a pipeline of business development opportunities.
Committed to Sustainability
“A strong focus on innovation, collaboration, sustainability and our people are the hallmarks of our success here in Myanmar. To stay ahead in today’s competitive and uncertain business environment, we continuously innovate and elevate the quality of our products, our restaurant formats, and business practices. We adapt to local market wants and needs while ensuring that we are raising the bar of corporate sustainability,” Zhai added.
Pizza Hut is also on the forefront of environmental and business sustainability. In 2020 alone, it has saved 150 kilograms of single-use plastic in its Myanmar operations by using mostly eco-friendly packaging. Globally, Pizza Hut is committed to a zero-deforestation policy, which includes the removal of palm oil from all its products, and to shift to local and sustainable product sourcing.